CASE STUDY
Supporting BMI’s Aani Campaign Through Web & Design
About BMI
Bank Melli Iran (BMI) has been part of the UAE’s banking story since 1970. With branches across the Emirates, they’ve spent decades building trust, serving communities, and adapting to the changing needs of their customers. They had recently joined the new national Aani initiative and were looking for impactful ways to showcase this step forward.
BMI’s Campaign Goals
BMI came to us ahead of their participation in the newlylaunchedAani initiative. They were looking to roll out a campaign that not only introduced their involvement in the program but also reflected their long-standing values of innovation and putting their customers first.
Here's what we did for them
1. Landing page design & development
To clearly communicate the benefits of BMI’s participation in the Aani program, we designed and developed a dedicated landing page from scratch. Built using clean, custom code, the page was fully responsive and optimized for performance across all devices. Our goal was to ensure an intuitive user journey, guiding visitors from initialinterest to engagement, with content that was easy to navigate and visually aligned with both the national Aani campaign and BMI’s brand identity. Key features of the program were organized into digestible sections to ensure clarity and support informed decision-making.
Beyond usability, we applied a conversion-focused design approach by highlighting CTAs at the right moments, maintaining clear information hierarchy, and incorporating visuals that enhanced trust. The page was structured not just to inform but to convert, encouraging users to take meaningful actions such as signing up or reaching out for more details. Every element was purposeful, working together to present BMI as an innovative banking partner aligned with national progress and committed to transparent communication.
2. Print collateral design
To extend the campaign’s reach beyond the digital space, we created a cohesive suite of print materials, including brochures, posters, banners, as well as ATM screensavers. Each piece was designed to be visually aligned with the landing page and Aani’s national identity guidelines, ensuring a unified brand experience. We paid close attention to layout and typography, creating designs that were clean, modern, and easy to digest even at a glance. Our print design choices were rooted in clarity and professionalism, reinforcing BMI’s image as a trusted and forward-facing bank.
We also tailored all materials for both English and Arabic-speaking audiences, ensuring accessibility and resonance across BMI’s diverse customer base. From visual elements to copy placement, we ensured the messaging worked in both languages without compromising design integrity. These materials were used across branches and community-facing environments, helping BMI communicate their participation in the Aani program effectively and consistently at every physical touchpoint.
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