How we supported OWN Snacks' launch in Qatar
About OWN Snacks
What they were looking for
What we did for them
1. Promotional Video Production
To introduce OWN Snacks to the Qatari market, we focused on creating content that felt personal to different lifestyles. We aligned closely with OWN Snacks on the four key audience groups they had identified, refining the direction and messaging for each. Fitness-focused individuals, busy professionals, parents, and wellness-driven consumers each required a different approach, so every video was tailored to reflect how the product fits naturally into their daily routines.
We developed four promotional videos end to end. Using a combination of AI-supported production workflows and custom motion graphic elements, we refined messaging, created visuals efficiently, and iterated quickly while maintaining full control over quality and consistency. Each script was carefully structured to highlight the right benefits for the intended audience, and every visual element was aligned with the brand’s identity and tone.
The result was a set of high-impact videos that felt relevant, clear, and purposeful. Instead of generic product promotion, the content focused on real-life use cases, making it easier for viewers to see how OWN Snacks could fit into their lifestyle.
2. Meta Ads
With the content in place, we built a targeted Meta Ads strategy designed to deliver each video to the right audience. Our approach was grounded in data, using audience insights and behavioral patterns to structure campaigns that aligned messaging with user intent. Each segment was approached differently, ensuring that the creative, copy, and targeting worked together as a cohesive system.
We optimized the campaigns for direct messaging as the primary conversion point. This allowed potential customers to engage instantly with the brand, ask questions, and move toward a purchase in a more personal and immediate way. It also gave OWN Snacks greater visibility into customer intent and preferences.
After launch, we continuously monitored performance and reported on key metrics. Engagement patterns, response rates, and conversion behavior were analyzed on an ongoing basis, allowing us to make informed adjustments to targeting, creatives, and messaging. This ensured that the campaigns remained efficient and effective as they scaled.
We also adapted the campaign to align with seasonality. During Ramadan, we introduced tailored creatives that reflected local habits and consumption patterns, positioning OWN Snacks as a suitable option for both energy and balance throughout the day. This allowed the brand to stay relevant during a key period and connect more meaningfully with its audience.
Together, the strategy and execution created a strong entry into the market, combining targeted reach with continuous optimization to drive awareness, engagement, and conversions.
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