CASE STUDY

The RCG Academy Blueprint for Conversion Success

About RCG Academy

RCG Academy, a leading drone training centre in Dubai, offers hands-on courses for hobbyists and commercial pilots alike. With expert instructors and modern facilities, they provide practical training in both multi-rotor and fixed-wing drones. Authorized by DCAA and GCAA, RCG Academy’s certifications are recognized across GCC countries, including Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait.

RCG's Company Goals

RCG Academy wanted to enhance their online presence and attract more clients in commercial-level drone training programs. The goal was to position RCG Academy as a top choice for commercial drone training by using multi-channel strategies across search and social platforms.

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Here's what we did for them

1. Google Ads

To support RCG Academy's goal of boosting enrollment while adhering to budget constraints, we selected Google Ads for its precision in targeting users with clear search intent. By carefully choosing relevant keywords, we ensure our ads appear in relevant search results. We have organized our ads into distinct groups based on various training themes, allowing us to create personalized messagesfor different audience segments. This targeted approach enhances our ability to engage potential clients effectively. Furthermore, we continually optimize our campaigns daily to enhance performance and achieve the best possible results.

2. LinkedIn Ads

To help RCG Academy connect with a more professional, career-focused audience, we launched a LinkedIn Ads campaign tailored for B2B visibility and high-intent prospects. The platform allowed us to target users more precisely, for example, by job title or industry.

We managed the entire process, from strategy and ad creative to campaign setup and optimization. The messaging was built to speak directly to those seeking certified training and career development, while the visuals reinforced the Academy’s credibility and quality. The campaign was designed to drive relevant traffic and lead to quality conversions, adding another reliable lead source to their marketing mix.

3. Landing Page Design & Development

To improve user experience and better guide our audience, we've created unique landing pages for each ad group. This means visitors see pages that are specifically designed for their interests, making it easier for them to find what they’re looking for. This targeted approach not only makes users happier but also reduces bounce rates, leading to better results overall.