CASE STUDY
Building RoboLand's Brand from the Ground Up
About RoboLand Edutainment
RoboLand Edutainment is a children’s entertainment museum based in Dubai, offering a unique blend of fun and education. As a new company, RoboLand needed to establish a strong online presence to attract and engage with families and schools.
RoboLand's Company Goals
RoboLand edutainment approached us to bring fresh ideas and a new perspective into marketing themselves that would help them achieve their long-term milestones.
Here's what we did for them
1. Brand Development
RoboLand was a blank canvas when they came to us, with no established brand identity. We developed a comprehensive brand image that resonated with their target audience—children and parents. This included drafting a detailed brand guidelines document that laid the foundation for all their future marketing efforts.
2. Web Development
We created RoboLand’s website from scratch, ensuring it was not only visually appealing but also user-friendly. The website was designed to be engaging and informative, showcasing RoboLand’s unique offerings while being easy to navigate for parents, educators, and children alike.
3. Social Media Marketing
RoboLand needed to make a strong first impression on social media to build a loyal following. We developed and executed a social media content plan that introduced RoboLand to the world. The content was designed to be engaging, educational, and fun, perfectly aligning with RoboLand’s brand identity.
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