CASE STUDY

Building a website that reflect's SkyStruct's vision

About SkyStruct

SkyStruct is a construction technology company based in Qatar, focused on solving real challenges in the MENA region. Their platform helps teams manage projects more efficiently by connecting the full construction lifecycle into one clear, easy-to-use system.

SkyStruct's Company Goals

SkyStruct approached us with a clear mission: to build a website that matched the scale, clarity, and impact of their platform.

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Here's what we did for them

1. Web design & development

An end-to-end website transformation, built from the ground up

SkyStruct’s platform was strong, but their previous website wasn’t telling the story clearly. It lacked structure, clarity, and the kind of first impression that builds confidence with investors, clients, and partners. Our job was to

change that. We set out to create a new website from scratch; one that would reflect the intelligence of their platform and support their next stage of growth.

The project began with a deep discovery phase. We worked closely with the SkyStruct team to understand their goals, challenges, audience segments, and platform features. From there, we conducted market research to better position the brand in the MENA construction tech space, reviewed local and global competitors, and performed targeted SEO keyword research to inform both structure and messaging.

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With a clear understanding of the landscape, we moved into planning. We developed a strategic sitemap that streamlined the site’s flow and ensured key information was easy to find. We mapped out user journeys and created wireframes that prioritized clarity and intuitive navigation. Once the structure was in place, we moved into mockups, bringing the layout, visual language, and interactive elements together with SkyStruct’s brand in mind.

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Alongside the design process, we wrote all website copy in-house. Every page was crafted to be purposeful and direct, while also optimized for search engines. From value propositions to feature explanations, the messaging was built to resonate with both technical and non-technical audiences. We ensured the tone was consistent, confident, and reflective of SkyStruct’s role in modernizing the region’s construction industry.

Once designs and copy were approved, we developed the site from the ground up using clean, scalable code. Every detail was built with performance, accessibility, and SEO in mind. We optimized images, implemented structured data, configured metadata, and applied technical on-page SEO to build a strong foundation from day one.

But our work didn’t stop at launch. We continue to maintain and evolve the SkyStruct website as the company grows. This includes building new pages, refining UX based on performance data, and making sure the site continues to reflect the product’s evolution.

Here's what SkyStruct had to say

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