CASE STUDY

Designing Noor: The AI platform shaping smarter education

About Noor

Noor is an emerging AI platform purpose-built by TechPreneur for the education industry. From personalized learning paths for students to teacher-support tools, it’s built to solve real classroom challenges at scale.

What they were looking for

As they prepared to launch Noor, TechPreneur needed a design partner who could shape the product experience and tell the story.

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Here's what we did for them

1. UI/UX design

Noor’s success hinged on its user experience. As TechPreneur prepared to launch its flagship AI solution for education, they needed a partner who could help bring their product vision to life intuitively, intelligently, and with precision. Having worked with us before, they extended the partnership to have us lead the full end-to-end design of the Noor platform.

Our process began with research. We analyzed platform references, industry benchmarks, and competitor products to identify opportunities and patterns in the edtech space. We then set the design direction, establishing layout conventions, flow structures, and user expectations that would inform the entire platform. From there, we moved into low-fidelity wireframes and mapped out all key user flows and screen types.

Once aligned, we began UI development. Our team designed every screen, across desktop, tablet, and mobile, for both student and teacher experiences. We built a comprehensive component library for design consistency and delivered fully annotated files with clear RTL/LTR layout guidelines and Arabic language support.

Every design was packaged with developers in mind, structured, documented, and delivered with all necessary assets and notes. The result was a complete product design system ready for handoff, development, and future scaling.

2. Video production

To help introduce Noor to the world, TechPreneur asked us to create a promotional video that could clearly communicate what the platform is and why it matters. The goal was to speak to potential partners and institutions across sectors with a concise, compelling narrative.

We started by exploring creative directions, developing several concept routes and presenting them to the client. Once a preferred approach was chosen, we moved into scripting. This included writing the full voiceover, outlining key messages, and planning how each scene would visually unfold.

We then translated the script into a detailed storyboard, mapping out every frame before production began. Our team managed all the pre-shoot logistics, from securing permits to scheduling. Once everything was in place, we flew out to Qatar and completed a multi-day shoot.

After the shoot, we handed over the raw footage and got to work on the edit. Using the storyboard as our guide, we brought the video to life, delivering a polished final cut that captured Noor’s personality, vision, and value. The end product was ready to introduce Noor across pitches, presentations, and platforms.